COVID-19 Marketing Strategies
The COVID-19 crisis has caused many organizations to quickly adapt their near-term marketing strategies.
Here at Zimtu, our pre-Covid business model of company creation supported by equity investments relied on marketing strategies which included making personal appearances at a variety of trade shows and investment conferences, including the Vancouver Resource Investors Conference each January, PDAC in Toronto, and the Edelemtallmesse in Munich.
Following March of this year it became apparent that this model required much revision. A more digital-centric solution seemed obvious.
To implement the company’s new strategy Colton Griffith was hired for the newly- created position of Digital Marketing Specialist. Please welcome Colton to the Zimtu Family.
Prior to Colton’s hiring the company introduced the first ‘Zoom with Zimtu’ investor presentations. Several ZimtuADVANTAGE companies have now participated including Ares Strategic Mining (TSX.v: ARS), Commerce Resources Corp. (TSX.v: CCE), and Zinc8 Energy Solutions (CSE: ZAIR). Additional ‘Zoom with Zimtu‘ investor presentations are in the works. These presentations have garnered attendees from around the world, and are proving to be an effective way for our equity holdings to reach investors and interested parties. With the continuation of these events, Zimtu looks to spearhead the movement and provide a unique and effective alternative to traditional outreach strategies. Stay tuned for more news here.
Another new development at Zimtu since the Spring is a much needed complete revision and redesign of the company’s website, Zimtu.com. We’ve made a dedicated effort to provide an updated experience so that our clients can access information and learn more about the direction of Zimtu and our exciting new opportunities.
The new website not only consists of a new design, but also an updated blog page where Zimtu will be posting consistent content related to Zimtu, our equity holdings, or the market in general.
We’re excited about new opportunities and developments and will keep you updated as we navigate this new world and introduce a new Zimtu Capital Corp.