How Big Is The Outdoor Recreation Market?
Just try to find a parking spot after 9 AM on a weekend at one of Vancouver’s westside beaches. We’ve all been cooped up for over a year now, and it seems that our only respite is getting outdoors, where safety protocols and social distancing rules can be relaxed a bit.
According to the Schroenn brothers, Justin, Gareth and Matthew, this renewed appetite for the outdoors is the perfect catalyst for the launch of their revolutionary new Zambezi Board for the global aquatic recreation sector, a sector which according to estimates from Ken Research may reach $18 billion USD by 2022 with a CAGR estimated at 6.8%. In the brothers’ minds it’s go big, or go home.
Speaking of home, the Schroenn brothers were born in Durban, on South Africa’s east coast and considered that country’s surfing epicentre. It is not an exaggeration to say that a fondness for aquatic sports is hardwired into their DNA. When their parents emigrated to Canada, the Schroenn’s enthusiasm for board sports remained with them, and they eventually realized after years of research and development that there was space in the market for a board for ‘every body’. Enter the Zambezi Board, and Zambezi Sports Inc., one of Zimtu Capital Corp.’s newest equity holdings.
The Zambezi board is smaller, lighter, more versatile, more affordable, and more family-friendly than any competitor in the aquatic recreation sector. Zambezi’s unique design allows users of all ages and sizes to enjoy the water in a completely natural and empowering way. If you are familiar with the expression ‘just like riding a bike’ it certainly applies at many levels to the Zambezi Board.
In the minds of the three brothers, one of the most salient features of the Zambezi Board is its ‘social-ness’. Just like friends planning a weekend bike ride or an overnight hike, so they will anticipate their next waterborne adventure on a Zambezi Board.
On that note I’ll leave you with this remarkable video of the Zambezi Board in use by Greek lifeguards to explore the waters around Cape Sounion, the southernmost point of Attika and the site of the famous mid 5th century BCE temple sacred to Poseidon, god of the sea.
If you are interested to learn more, Zimtu will be featuring Zambezi Sports at our next Zoom with Zimtu presentation, Wednesday March 31st beginning at 10:00 AM PST (Vancouver). To RSVP please visit: https://www.zimtu.com/event/zoom-with-zimtu-zambezi-sports/